Meghna Sheth- Web Designer/Developer

Design Inspiration- Collection of Excellent E-Commerce Sites

Webmaster — Thu, 29 Sep 2011 03:50:26 +0000

My favorite article on E-Commerce Sites by Jacob Gube on Mashable. If you interested in owning a E-Commerce site, check this out for some great inspiration!

Having a good vision of your soon-to-be e-store at hand will help you communicate better with your designer. Knowing what’s possible will also allow you to determine your desired outcomes.
When it comes to website design, one of the best and easiest ways to get ideas and inspiration is simply to browse through web design galleries, which are sites that aggregate and present beautiful websites.

Source: Mashable: Design Inspiration: 7 Galleries of Excellent Ecommerce Sites

Re-Designing Your Website?

Webmaster — Tue, 13 Sep 2011 05:27:07 +0000

Thinking of re-designing your website. Some helpful insights from Kelli Shaver

Redesigning your company site can be a major undertaking, so we’ve put together a helpful list of things to keep in mind when considering a redesign.

Kris-Creations for Redesigning your Company Website- info@kris-creations.com

Best Practices for Improving Your Website’s Usability

Webmaster — Mon, 12 Sep 2011 21:08:43 +0000

According to Jacob Gube’s article on Mashable

The Web Design Usability Series is supported by join.me, an easy way to instantly share your screen with anyone. join.me lets you collaborate on-the-fly, put your heads together super-fast and even just show off.
Writing content for web users has its challenges. Chief among them is the ease with which your content is read and understood by your visitors (i.e. its readability).
When your content is highly readable, your audience is able to quickly digest the information you share with them — a worthy goal to have for your website, whether you run a blog, an e-store or your company’s domain.

Great tips to keep in mind for ease of Usability of your website’s success.

Read rest of the article

Web Design Mistakes Small Businesses Make

Webmaster — Fri, 02 Sep 2011 22:15:20 +0000

This is one of my interesting stories from Mashable Web Design News:

“If you’re a small business owner, your website is the central hub of your company, and it’s a pivotal part of your marketing and branding.

Here are 5 common web design mistakes you must avoid to create a great user experience and grow your bottom line.

E-Mail Marketing

Webmaster — Fri, 02 Sep 2011 16:42:46 +0000

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:
sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
adding advertisements to email messages sent by other companies to their customers, and sending email messages over the Internet, as email did and does exist outside the Internet (e.g., network email and FIDO).
Researchers estimate that United States firms alone spent US $400 million on email marketing in 2006.
Email marketing (on the Internet) is popular with companies for several reasons:
An exact return on investment can be tracked (“track to basket”) and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.[2]
Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them.
Over half of Internet users check or send email on a typical day.[3]
Email is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK
Source: From Wikipedia, the free encyclopedia

Search Engine Optimization (SEO)

Webmaster — Fri, 02 Sep 2011 16:38:40 +0000

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Source: From Wikipedia, the free encyclopedia

Web Development

Webmaster — Fri, 02 Sep 2011 16:24:02 +0000

Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). This can include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. However, among web professionals, “web development” usually refers to the main non-design aspects of building web sites: writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.
For larger organizations and businesses, web development teams can consist of hundreds of people (web developers). Smaller organizations may only require a single permanent or contracting webmaster, or secondary assignment to related job positions such as a graphic designer and/or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department.
Source: From Wikipedia, the free encyclopedia

Web Design

Webmaster — Fri, 02 Sep 2011 16:20:52 +0000

Web design is the process of designing websites — a collection of online content including documents and applications that reside on a web server/servers.[citation needed]
As a whole, the process of web design includes planning, post-production, research, advertising, as well as media control that is applied to the pages within the site by the designer or group of designers with a specific purpose. The site itself can be divided into its main page, also known as the home page, which cites the main objective as well as highlights of the site’s daily updates; which also contains hyperlinks that functions to direct viewers to a designated page within the site’s domain.

Source: From Wikipedia, the free encyclopedia